1.
Who you are. What your talents are. What your
skills and experiences are. Also: what are your aspirations? Specifically
regarding your business concept, how do you see this business (if you were to
start it) playing a role in your life?
o
My name is Kaitlin Prece and I’m
currently a UF freshman, Business General Studies major who specializes in
Pre-Law. I have talent in being very athletic. I’ve played almost all the
sports there is, but have done soccer competitively since I was six years old. I
have a lot of experience with dealing with conflicts and finding solutions to
them, so I would like to think I’m a good problem solver. I have many
aspirations in life. I want to obviously be successful in the field I decide to
go but I also want to be able to say I did different things that most people
don’t do. Whether that involves little things like traveling, meeting people, or
big things like making real differences for our society. I could see this
business being a big part of my life because I’m passionate about advocating
for people, especially for their safety. I would be many peoples voice in order
for this service to be instilled.
2.
What are you offering to customers? Describe
the product or service (in other words, how you'll solve customers' unmet
needs).
o
I’m offering customers a feeling of
security and safety, both to people who directly use the service and also to
those who do not, but are affected by those who do. This service will keep mentally unstable individuals from purchasing a firearm with the help of a psychological test.
3.
Who are you offering it to? Describe,
in as much detail as possible, the demographic and psychographic
characteristics of your customers. Think especially of this question: what do
your customers all have in common?
o
Technically I’m offering the idea to
the government who will then supply it to the firearm businesses. I have to first
get them to say yes, so that this service in then placed and enforced in all
firearm stores. With this product it will not be difficult to get their
attention or for them to hear me out since an overly large amount of society
feels that this is an unmet need and are currently struggling to fix it. But the actual people using the service are
twenty one year olds and up, male or female, who are interested in purchasing a
firearm.
4.
Why do
they care? Your solution is only valuable insofar as
customers believe its valuable to them. Here, explain why customers will
actually pay you money to use your product or service.
o
I believe there will be an overwhelmingly
amount of people in favor of this service to be implemented because their own
safety and their loved ones safety are very important to them. The use of
firearms has recently become a topic of discussion and many desire a solution. As
for why they would pay for this service, it is simply that if you really want a
firearm you should be willing to pay the processing fee. Also, taking into
consideration, currently customers already have to pay a processing fee for the
background check so this would just be a small additional cost added onto that.
5.
What are your core competencies? What
sets you apart from everyone else? Also: what do you have that nobody else
has?
o
Currently, a background check can only
show if someone has been placed in an institution or if the government has
declared him or her mentally unstable. Society is desperate for a solution that
can at least be an effort to help the large problem that is in our society. And
with my service it will do just that. Lives have been taken because of this
unmet need. With my service, it gives society a feeling of comfort and
assurance that each individual wanting to purchase a gun is being looked into
extensively.
6.
Weaker/out-of-joint
with others
o
I believe that these elements work well
together. However, where a downside may appear is that when I go to the
government with my idea they will be looking for reasoning behind the test,
which means I would need to have connections with researchers who would be
willing to do this research with me to figure out psychological reasoning’s
behind the customers certain answers. But once I have that it would be almost
like a ripple affect. It would start with going to the government, then they
tell firearm businesses to implement it, and then society as a whole feels
safer.
Hi Kaitlin,
ReplyDeleteAs I have read your entrepreneurial ideas before, I found your idea napkin very interesting as you discussed what it is that you are truly offering customers. You are not only offering them a product, but more so a feeling; a feeling of safety. And by demonstrating this security that you are offering, consumers will be so much more willing to use your product idea as they will believe it is a necessity. Overall great job on explaining why we need your product in the market!
Hi Kaitlin,
ReplyDeleteI enjoyed reading your idea napkin as you really gave a lot of insight on the service you want to provide and why. I liked how for number one, when you told us a bit about you, you included how you are a great problem solver, which is obviously very important since the whole point of your business idea is to solve a problem and meet and unmet need. I also thought you did a nice job at fleshing out many aspects of your business idea.
Hey Kaitlin,
ReplyDeleteYour talents and experiences will prove very helpful in the business world and throuhghout life in general. You provided background for your skills and your aspirations will give you an edge in this competitive world. I appreciate your initiative to represent the rest of the people in this opportunity and I think your approach will find a lot of success. The lack of connections you notice will be easily solved by your skills identified in part 1 and for that reason I don't see anything that could slow you down. Great job!