Assignment 15A- Figuring Out Buyer Behavior No.2

Reported Findings:

·      Alternative Evaluation:

I have decided to focus on the segment of gun owners or people looking to purchase a firearm.  The three people I interviewed was a male in his mid 40’s who is a gun owner, a female in her mid 40’s who owns a gun, and a male in his late 20’s looking to purchase a gun.

In order fro my service to be effective the quality of the test matters the most to these customers. If it isn’t good quality than there would be no beneficial effect of having this service in place. When interviewing the male in his mid 40’s he made it very clear that this service would really be helpful but only if the test was actually structured properly to be effective, which probably means there will be somewhat of a trial and error before belong able to implement this service. Each of the interviewees said that they’d be willing to pay the extra fee for processing the test if it meant that it would stop others who shouldn’t have a firearm from purchasing one.

·      How/where do they buy it?

For this service they will have to go to one of many psychiatrist to have the test done. However, even if this does seem like an inconvenience if someone really does want a gun they should be willing to do it.  Plus, many gun owners, based on my interviewers, like the idea of having something else besides a background check; it just ensures that we are being safer rather than sorry later on. Once they have taken this test they can then go into the gun shop and the owner of that store will then request the background check along with this test to be processed. the male in his mid 20's did express that he thinks he will feel intimidated and slightly nervous going to a psychiatrist for this but would be willing to do it.   

   

·      Post Purchase Evaluation:

When these customers think back on the rightness of the purchase they will remember that this was just a small extra thing that had to be done to ensure the right people own firearms. When asking the female in her mid 40’s how she will know if using this service is a good idea she responded that having this instilled allows for there to be psychological reasoning for why someone can or cannot purchase a firearm and allows her to have a little more peace in the back of her mind that extra steps have been taken in deciding whether or not someone can purchase a firearm.

Draw Conclusions:

Through my interviews, the questions I asked based on the three categories above allowed me to learn that they are all willing to go and purchase this service as long as the quality of it will be effective for our society overall. It also become apparent that going to a psychiatrist to get the test done isn’t a huge inconvenience that would turn them away from purchasing a gun since the benefits outweigh it, and after purchasing the firearm they will feel satisfaction that they are capable to own a gun and others who are not will be turned away.