Assignment 25- What's Next?

·      What’s next?

o   The next step for my service would be for it to be implemented into other states around the country not just Florida. I think the popularity my service gets here in Florida and effectiveness will help push it forward to other states. Customer support will be vital to this product reaching other states because if they use their voice to explain its effectiveness and how it meets there needs, soon other states will have it too.

·      Existing market

o   My existing market are those who are looking to purchase a firearm. Through my interviews I learned that my plan seems to be one of the first ideas that would meet their need so they didn’t really have much to say on what else I should be planning that I’m not already. These customers want a sense of security and safety and they think they can find that in my service.

·      Existing market reflection:

o   Based on my interviews my customers in this existing market strongly want change. They want a sense of security and safety that they currently do not have. These shootings are happening everywhere and to anyone. My service must be created to be effective enough where these customers see a positive change. Plus, when looking into the future these current customers must be in favor of it in order for my service to spread to other states.

o   Because this need is so important to everyone’s daily life I must take the proper and extensive measures to be sure my service is effective. With the customers assured that my service will be effective it will allow my market to grow within this current one. Their support is key for my service being implemented.

·      New market

o   For this new market I decided to focus on potential customers who have experienced the tragedies of shootings. I talked to two different girls who had been in the Douglass shooting and had lost a very close friend. This service definitely has value even though they technically wont be using the service themselves at this point in time since they are underage but could possibly use my service in the future.

·      New Market Reflection:

o   This new market can actually be very crucial for my next steps in my venture. Even though they won’t technically be using the service they are affected by those who do. Which means they are affected if people aren’t using this service. Their support and determination for change will help bring my service into the markets and hopefully spread to other places after. These two girls specifically proved my assumptions to be correct that right now they have no hope, they don’t feel safe being in large public places and they want that to change.

o   This new market is just as important and attractive as my first because like I said before my service needs customer support. Without it, my service won’t have the push behind it for it to actually be implemented. This market will especially be important in doing this since it will mostly be the younger generation who has seen so much tragedy already and are demanding a change, and my service is just the change for them.